Your Top Three SEO Questions Answered

SEO is a term frequently used by businesses and internet marketing professionals, many individuals not involved in the business or marketing industry may not know what SEO is or what SEO professionals do. Here we will attempt to answer your top SEO questions for the everyday user.

1. What is SEO?

This is one of the most asked SEO questions for internet users. SEO stands for search engine optimization, and it entails a wide range of tools and trick that help a page gain top rankings in search engine results. Companies engage in SEO initiatives to help them stay on the top of search rankings and make sure they have a great amount of exposure to internet users. An SEO professional is aiming to increase a sites organic search ranking. An organic search ranking is not the sponsored result typically found at the top of a results page, they are the results underneath.

2. How does SEO work?

Now that you know what SEO is, you may have SEO questions about how the process works. It starts with search engine spiders. Bits of program crawl the internet constantly and index pages for possible retrieval in search results. Pages are optimized with SEO to make them more likely to be ranked top by search engines. On page elements that can effect rankings include page titles, meta data, headers and content. Link generation is also an important aspect to SEO.

3. Who does SEO?

Most all companies are involved in marketing and SEO efforts of some sort. The size and the scope of SEO efforts can depend on many factors. Small businesses may wish to engage in the new trend of local SEO. Local SEO aims to generate content and clicks only in one geographic area, rather than globally with the internet population at large. SEO can be done by in house teams or by SEO and marketing firms.

Feel free to email an SEO firm is you have more SEO questions